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Table of Content: Chapter 1: Globalization Imperative
Chapter 2: Economic Environment
Chapter 3: Financial Environment
Chapter 4: Global Cultural Environment and Buying Behavior
Chapter 5: Political and Legal Environment
Chapter 6: Global Marketing Research
Chapter 7: Global Segmentation and Positioning
Chapter 8: Global Marketing Strategies
Chapter 9: Global Market Entry Strategies
Chapter 10: Global Sourcing Strategy
Chapter 11: Global Product Policy Decisions I: Developing New Products for Global Markets
Chapter 12: Global Product Policy Decisions II: Marketing Products and Services
Chapter 13: Global Pricing
Chapter 14: Communicating With the World Consumer
Chapter 15: Sales Management
Chapter 16: Global Logistics and Distribution
Chapter 17: Export and Import Management
Chapter 18: Planning, Organization, and Control of Global Marketing Operations
Chapter 19: Global Marketing and the Internet
Product Details: Language: English
ISBN-10: 0470381116
ISBN-13: 978-0470381113
ISBN-13: 9780470381113
Author:  Masaaki Kotabe, Kristiaan Helsen
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