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Electronic Commerce 12th Edition

35.00$

Table of Content:

PART I: INTRODUCTION.
1. Introduction to Electronic Commerce.
2. Technology Infrastructure: The Internet and the World Wide Web.
PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.
3. Selling on the Web.
4. Marketing on the Web.
5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.
6. Social Networking, Mobile Commerce, and Online Auctions.
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.
8. Web Server Hardware and Software.
9. Electronic Commerce Software.
10. Electronic Commerce Security.
11. Payment Systems for Electronic Commerce.
PART IV: INTEGRATION.
12. Planning for Electronic Commerce.

Product Details:

Language: English

ISBN-10: 1305867815

ISBN-13: 978-1305867819

ISBN-13: 9781305867819

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