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Table of contents: 1.The Revolution Is Just Beginning
2.E-commerce Business Models and Concepts
3.E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4.Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5.E-commerce Security and Payment Systems
6.E-commerce Marketing and Advertising Concepts
7.Social, Mobile, and Local Marketing
8.Ethical, Social, and Political Issues in E-commerce
9.Online Retailing and Services
10.Online Content and Media
11.Social Networks, Auctions, and Portals
12.B2B E-commerce: Supply Chain Management and Collaborative Commerce
Product Detail: Language: English
ISBN-10: 0133507165
ISBN-13: 978-0133507164
ISBN-13: 9780133507164
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